Common Features Of Effective Social Media Marketing Strategies

Filed in Featured Posts, Social Media by on May 18, 2015 0 Comments

Social Media BackgroundFew industries have changed more dramatically with the rise of the Internet than advertising and marketing. Today marketers are pursuing consumer in media that didn't even exist ten years ago, and they're getting results. More and more businesses are realizing that a robust online presence is an absolute necessity. Putting together effective social media marketing strategies is vital in order to connect with most modern consumers.

Good strategies are well organized. A lot of social media efforts fail because they are too scattershot. Effective strategies need to be guided from inception to execution, ideally by a professional with plenty of experience. All of the effort invested in social media marketing needs to be focused on accomplishing a set of well-defined goals.

Good strategies have measurable goals. Many companies fail in the social media world because their only strategy extends no further than establishing a beachhead on one or more social media sites. Effective marketers choose more ambitious targets, such as increasing sales by a specified amount. They also master the analytic tools necessary to track their campaign's progress toward its goals.

Good strategies target a specific audience. Before a social media campaign goes “live,” its directors need to spend plenty of time thinking about exactly what sort of attention they want to attract. Defining the ideal audience (currently known as a “buyer persona”) is an enormous part of planning out an effective campaign. Content needs to be targeted towards the ideal persona's interests. The persona also dictates where social media marketers concentrate their efforts. Facebook is a fine platform for reaching ordinary consumers, for example, but a campaign reaching out to professionals to advertise business-to-business services will be more effective if it's focused on LinkedIn.

Good strategies invest in quality content. It's not an accident that “sharing” is a core concept in the world of social media. The real business of effective social media marketing strategies is crafting content that will draw plenty of attention. The best content goes even further; it's tailored to encourage further sharing by the audience. This amplifies the reach of good social media marketing significantly.

Good strategies get the resources they need. Hopefully it's clear at this point that an effective plan for marketing through social media is rarely a shoestring affair thrown together in the break room. Achieving online notoriety and building a positive reputation takes dedication, skill, and consistency. Companies and individuals who want to hit it big in the social media world cultivate the necessary skills and set aside the time and money required to do the job properly.

Social media sites might feel like strange places to advertisers and marketers who are oriented towards more traditional venues. There are new rules to learn and new principles to master. Success goes to the open-minded marketers who understand this and embrace social media on their own terms. When strategies for social media marketing are crafted by people who are intimately familiar with the landscape and given the resources they need to excel, they can capture the attention of thousands or even millions of potential customers.

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