marketing news december 2018

News and Resources December 4th 2018

December 4th 2018
News and Resources

6 Apps to Scan, Track and Manage Your Business Receipts

Holding onto receipts for tax purposes is a hassle. But with these apps, you can keep track of your receipts using your smartphone.

From general note-keeping apps with receipt scanning features, to dedicated expense tracking apps, these are 6 of the best apps to scan, track and manage your receipts.

Expensify – perhaps the most popular due to its financial report and expense submission features.

Evernote – this is a general note-taking app, but because it can recognize images with text, it’s useful for receipt storage, too.

Receipts by Wave for Business – this is a business expense tracking tool with website syncing and ability to scan multiple receipts at once.

Zoho Expense – this is part of Zoho’s larger suite of expense tracking apps and software, with receipt management and text recognition built in.

Google Lens / Google Photos – you can keep your receipts organized through integration with Google Assistant or through the Google Photos app.

Smart Receipts – this is a dedicated receipt management app with the ability to generate reports and visualizations.

Marketing Campaigns You Might Like To Follow

The marketing and advertising industries have historically been more about fantasy than reality, and female idealization rather than empowerment.

Today, however, we’re seeing a change in the way brands represent and market to women, fueled by social and political movements.

Here are 17 marketing campaigns with a positive message for women

https://econsultancy.com/17-marketing-campaigns-with-a-positive-message-for-women/

Google Introduces Four New Search Ad Position Metrics

The Google Ads team has introduced four new search ad position metrics to better help advertisers get most out of their online ads.

These metrics are going to help advertisers learn where their ads appear in the search results.

https://support.google.com/google-ads/answer/9140484

 

The Facebook Ads Strategy That Can't Lose

Running a profitable Facebook Ads campaign is simple. Not always easy, but simple.

There is a formula that can guarantee a profitable Facebook Ad campaign. Once you know the formula and the values to plug in, you’ll never sink money into a losing digital ad campaign again. I know it sounds too good to be true, but stick with me…

https://www.entrepreneur.com/article/323181

The 3 Costliest Mistakes I've Made Launching A New Website (So Far)

“Last month my company launched an entirely new website. Hooray! Well, not so fast… it's been a slog. Growth has been slower than I expected. I realize now that users need more time to understand this relatively new way of getting services for a business application. I’ve made other mistakes. Stupid mistakes. Here are my biggest (so far).”

https://www.entrepreneur.com/article/323302

Dos and Don'ts to Guide Your SEO Campaigns

Here's how you can develop an understanding of search engine optimization in no time.

https://www.entrepreneur.com/article/319072

The 100 Most Popular Google Keywords (Infographic)

This is a list of the 100 most searched for non-branded keywords on Google, in the United States region.

The list was determined by manually sifting through the most popular search terms overall to find keywords that were not associated with a brand.

https://www.siegemedia.com/seo/most-popular-keywords

Everything You Need To Know About Voice Search Optimization

Voice search has been growing with the rising number of mobile devices.

https://voicebot.ai/2018/03/07/new-voicebot-report-says-nearly-20-u-s-adults-smart-speakers/

Americans Buy 58% Items Added To Shopping Carts [Survey]

A Yahoo! news report citing a survey by OnePoll has revealed that Americans buy only 58% of the items added to their shopping carts.

Here are some useful findings:

https://uk.news.yahoo.com/abandon-online-shopping-carts-time-163000225.html

Consumers Spent A Record $6.22 Billion Online On Black Friday

Shoppers are no longer waiting for Black Friday. They’re going straight from the turkey to the shopping via their smartphones.

https://marketingland.com/consumers-spent-a-record-6-22-billion-online-on-black-friday-252380

The Future Of Visual Search: Smart Glasses, AR And Retail Opportunity

“Over the next two decades, I believe that we’ll see search develop in two key directions. First of all, we’ll see voice search take off in a meaningful way – something that, despite the considerable hype surrounding voice search, we haven’t yet seen. And secondly, we’ll see the rise of visual search, alongside the development of technologies like smart glasses and augmented reality.”

https://econsultancy.com/future-visual-search-augmented-reality-smart-glasses/

“I Should Have Used Google Shopping Ads Sooner”

Consumers who search for a particular product are in buying mode. They’ve done their research and know what they’re looking for. They recognize the item — or something very similar — when they see it.

A picture really will tell a thousand words.

https://www.practicalecommerce.com/i-should-have-used-google-shopping-ads-sooner

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