Online Video Marketing Tips You Need To Know About

Filed in Featured Posts, Video Marketing by on May 18, 2015 0 Comments

Youtube Application On Apple Ipad AirIn today's online marketplace, video is king. The vast majority of the content that is shared these days is in the form of online videos, and more and more companies are rushing to produce their own. If you want to stay competitive, you need to do the same. Otherwise, you run the risk of getting left behind and fighting for scraps with other sluggards.

But what is the best way to go about online video marketing? Are there proven tips that you can use to create effective videos that will appeal to your customers? The answer is that there are, and by reading this article, you can find out about them.

When you are producing videos, make them short, sweet, and to the point. Few users will have the patience to sit through a 10-minute video just to find out about your products or services. Unless they already know and trust you, they are going to click away and go somewhere else.

After about 30 seconds, most people find that their attention starts to wander. As the seconds tick away, the number of people who are still watching your video starts to fall. Every 15 seconds, you lose more and more viewers.

You need to focus on getting the essentials of your message across in the first few seconds of the video. You do not have time to waste on long intros or extended montages. Be concise and to the point so that even if someone does not watch your whole video, they will still have absorbed the essentials.

It is not enough just to create videos and put them out there for anyone to watch. You also need to have a way to track the success or failure of these videos. Otherwise, you may be wasting a lot of time and energy on making videos that no one is watching.

Use the data that is available from various analytic tools to see what works and what does not. For example, which videos yield the highest conversion rates? Which ones are most frequently watched, and which are ignored? Which videos are shared most widely on social networks?

By tracking and using this data to guide your efforts, you can stop wasting your time making videos that do not provide the results that you want. Even if you think a particular video is amazing, your customers may not agree. Do not let your personal tastes or preferences overrule the wisdom of the crowd.

Adding a transcription to your videos can expand their reach to a whole new audience. Even if someone does not have the time to sit through your video, when a transcription is available, they may be willing to go back and look at this later. Such attached text also makes it easier for the search engines to index your videos. With the right online video marketing tips, you can use this content to expand the reach of your company and connect with customers from all over the world.


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